OMAR

MARKS

Creative Brand Building

SUSHI ENTREPRENEUR.
ADVERTISING COPYWRITER.
CORPORATE CREATIVE HEAD.About

I am Omar Marks. Like my first and last name, I have had a strange mix of experiences over 25 years. I’ve spent nights at advertising agency watering holes, run peak-hour sushi kitchens for my own businesses, and negotiated corporate stakeholders across time zones for a global logistic firm. It’s taught me a thing or three about starting and sustaining brands.

This site serves to share more on the areas I focussed on when building two businesses from scratch; the skills I honed in advertising to communicate a product or promise effectively; and the management knowhow I had to sharpen when leading a large creative team within the set structures, processes and guidelines of a corporate environment.

If you are considering launching, scaling or rethinking your brand, you'll find ways in which we can work together in the LET"S TALK! section of the site. We can then sit and have a proper chat. Coffee’s on me.

SUSHI BRAND OWNERENTREPRENEURSHIP

Launched and operated not one but two sushi brands that captured the fancy of Singapore and Southeast Asia

MAKI-SAN

Launched Singapore and Southeast Asia’s first DIY sushi brand and grew it to 18 outlets.

WOOSHI

A partnership with Singapore’s Salad Stop! Group to create a sushi and salad brand powered by unusual flavours and artistic collaborations for markets across Southeast Asia.

CORPORATE CREATIVE HEADCorporate Lead

Led a Marketing-Communications creative team for a Danish Logistics giant

FIRST LOVE:
ADVERTISING & COPYWRITINGADVERTISING

Spent over a decade connecting brands to audiences for brands across 2 countries, 3 cities and 6 agencies.

PERSONAL PURSUITSINTERESTS

Art

What started off as my lockdown baking equivalent has evolved over time to become a year-round activity that challenges and delights in equal measure. As someone who froze looking at a blank page, it’s been an extremely rewarding journey from writing words for advertisements to filling up canvases. I work with shapes and spaces, using patterns for embellishment, to create emotions with paint or markers.

Football/Soccer

It may seem strange to big-up a recreational sport in this manner, but football has been a stabilising force for me ever since I was in primary school. For me, the game mirrors life, and I have experienced a whole gamut of emotions through it. Not a day goes by when I am not playing, watching, reading about, or discussing this sport that really is the world’s game. If you really insist on asking, I support Man Utd.

What Clients SayTestimonial

LET'S TALK!CONTACT

If your headspace has been completely taken over by one of the following pressing matters, maybe we need to meet.

 

Startup to Scale-up Considerations: Let’s talk about what makes you quintessentially you. And how to hold that precious as your brand grows.


Brand Rethink: Does your brand have a perception issue? Are you just misunderstood?  If your customers, partners, investors or vendors are not looking at you the way they should, we really should talk.

 

Brand & Marketing Consistency: You started off with a bang, but then got distracted with the small matter of business survival. Not surprisingly, the brand experience got watered down, patchy or just dissipated among the mundaneness of operations. Let’s talk through people, processes, systems or initiatives that keep things on track. 

 

Branding Essentials: First impressions and all that. Does your brand look the part? Does it feel right? Does it behave in the manner it should? From the logo typeface to the script your frontline rep needs to master – let’s talk through all the critical brand touchpoints that need to be influenced.

Don’t look at these as packages I’m trying to push. These are merely some conversation starters. I back myself to engage more as a partner and less as a vendor. Who knows, we may just conclude that things are swell and nothing needs to be fixed. (In which case, don’t worry, the coffee’s still on me.)

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